Co-founder Don Vultaggio has confirmed that maintaining the 99 cent price of Arizona Iced Teat remains a priority for the company, even in the face of rising inflation and the economic challenges facing consumers.
Vultaggio stressed that Arizona Beverages is committed to keeping its products affordable as a sign of goodwill towards its customers. Despite the economic pressures that have led to price increases in various sectors, Arizona Iced Tea has managed to maintain its low price thanks to several strategic measures.
Since their introduction in the early 1990s, Arizona’s 23-ounce cans have become iconic with their 99-cent price tag. Vultaggio attributed the company’s ability to maintain that price to efficient production processes, streamlined shipping practices and the use of thinner cans. These measures help reduce costs and allow the company to pass those savings on to consumers.
The company operates multiple manufacturing facilities in the United States and Canada, ensuring a stable and efficient supply chain. This geographic distribution also helps minimize transportation costs, contributing to the overall affordability of products.
Arizona’s extensive portfolio includes over 100 flavors, from classic green tea with ginseng to the popular Arnold Palmer blend. The company has also expanded its offerings to include alcoholic beverages, demonstrating its adaptability and innovation within the beverage industry.
Vultaggio takes a hands-on approach to product development, personally tasting each potential new beverage. This commitment to quality and customer satisfaction has contributed significantly to the brand’s enduring popularity.
In a recent interview with Today, Vultaggio reiterated his commitment to fighting price increases. He expressed his deep connection with consumers and emphasized that Arizona Beverages is successful, debt-free and privately owned, so there is no need to burden customers with higher prices.
The unwavering commitment to maintaining the 99 cent price is not only a business strategy, but also a way for Vultaggio and his company to give back to the community. As American consumers continue to struggle with inflation and rising costs, Arizona Iced Tea offers refreshing relief with its promise of affordability.
