The Greens used Charli XCX’s design brat album cover to encourage the public to vote for them in the upcoming UK general election.
In a post shared on X/Twitter on Thursday (June 20), the party shared an image with a green background and the words “Vote Green” written in black Arial font.
Apart from the title, the image is identical to Charli’s album cover and the Greens captioned it “14 days to go” in the countdown to the election on Thursday, July 4.
On X/Twitter, there were quick comments about the Greens’ unusual election campaign strategy.
“I got it right away,” said one follower, while another declared, “Like and follow.”
“When I go into the dressing room, I want to hear these club classics,” joked one person who shared the lyrics of the third second song on brat“Club classics”.
Since Charli released brat In early June, thousands of social media users posted their own messages on the brat Design in social media.
However, some users unfamiliar with Charli’s latest record criticized the minimalist graphics and asked the Greens: “Are you serious? Can’t you find a capable designer to work for you?”
Several parties have also tried to appeal to younger voters online by posting videos on TikTok, which is currently used by over nine million people in the UK.
Social media has been touted as a key battleground in general elections for many years, but TikTok, which launched in the UK in August 2018, was still in its infancy at the last election in late 2019.
Political advertising is banned on TikTok, but both parties hope that the content will reach the right audience via the app’s complex user algorithms.
Labour opened its account on the app three days before the Conservatives and posted an 11-second video on Thursday evening in which Sir Keir Starmer declared: “Change. That’s what this election is about.”
Since then, the feed has consisted of a mix of clips from the party’s election campaign, short statements and – most successfully – memes poking fun at the Tories and the Prime Minister.
A post with over two million views and more than 316,000 likes, with the headline “Rishi Sunak announces national service”, shows Lord Farquaad, the minor main antagonist of the 2001 film Shrekproclaim: “Some of you may die, but that is a sacrifice I am willing to make.”
